![]() From full permanent platinum front teeth to diamond clad grills, one would never need to refrigerate his drink to make it cold there was enough ice in one’s mouth to make it icy (wow that was so bad that it was so fantastic). In my free time, I enjoyed hanging out with my good friend Nelly and we would rob the jewelry store and tell them to make us some grillz. Platinum, gold, and diamonds you name it, someone was wearing it. As jewelry and bling began to change, the use of platinum became the prominent precious metal of hip hop. From the 80’s and 90’s, we may have asked ourselves what could be possibly better than gold, and the late 90’s and early 2000’s answered this question with one word: platinum. Not only was Fabolous known to wear Mitchell and Ness jerseys, but he was also known to accessorize. One white, one yellow, like Fabolous chain.” “I got four different sets it’s a fabulous thang Maybe it was because they became so readily available for every consumer, maybe it was because there were so many cheap imitations and knockoffs, or maybe it was just getting old, but the jerseys got benched by the mid 2000’s.Īs Ali rapped on his verse in Nelly’s “Grillz”, Soon enough, jerseys trickled down to cheaper means, accessible to every consumer in department stores and other places across the market. With artists clad in jerseys mainly by Mitchell and Ness, their fans inevitably wanted them. These were then made popular by hip hop artists and stars, showing up in music videos. The late 90’s and more prominently the early 2000’s found throwback jerseys to be the cool and trendy thing to wear, often with fans spending a few bills on a one of a kind Brooklyn Dodgers jersey or other rarities. By 1999 though, FUBU was already losing its grounds of originality, as the rise of competitors such as Phat Farm, Mecca USA, and Enyce became the new trends. “For Us, By Us” caught on to consumers better than the alleged “Five Urban Brothers United.” Ranging from hockey jerseys to baggy jeans to belts and shoes, FUBU was definitely what you wanted to be seen in. ![]() Again, the trend was simple: baggy with bold colorsįUBU started with similar ideas as Cross Colours they wanted to be supported and raise awareness as a black owned brand and business. Wearing these items symbolized success in the hip hop game, as artists such as 2Pac and Nas advertised the brand. Starter jackets, snap backs, and baggy everything made 90’s hip hop fashion big, both in the market and aesthetically.Īside from Cross Colours, Karl Kani founded and ran his own eponymous fashion brand, as his pieces were worn and advertised by top hip hop artists all around. Transitioning out of the late 80’s and early 90’s Black Nationalist color schemes, Cross Colour kept the color blocking but added a new touch by enhancing their gear to make it more wearable for the new generation. With their rising fame came the chance for them to create trends and style. Dre, Sean “Puffy” Combs, Nas, and Snoop Doggy Dogg, the evolution of the rap game changed entirely. Through artists such as 2Pac, Notorious B.I.G., Dr. It’s no surprise that these events began to spark more passionate and controversial music, resulting in censorship, protests that lead to pulling albums off the market, and even the LA riots. The era was full of drama to say the least, ranging from lawsuits with Vanilla Ice to Rodney King’s beating. ![]() We wanted to get in one little fight and have our moms get scared so we too could move in with our aunties and uncles in Bel Air.Īside from the bad puns, trends in the 90’s were brought to us in part by the greatest artists in hip hop, with these artists building fame through their music as well as responses they received from their controversial lyrics. We wanted to be known, infamous, even notorious, but we didn’t want to get too big in the scene.ĥ. We wanted to be very cool, like an Ice Cube or Ice T.Ĥ. We wanted to be legitimate MC’s, but in a very humble manner and not like some sort of tool.ģ. We wanted to be in a tribe that was referred to as ‘Quest’Ģ. As 90’s hip hop began to transition from the funky 80s, we all just aspired to be a few things:ġ. With color palettes ranging from Black Nationalist to neon everything, the 90’s were jam packed with trends that are still so relevant today. Some of us were Saved by the Bell, but for hip hop and its fashion, the 90’s aspired to be the Freshest Princes (and Princesses). The 90’s: the decade when everything seemed so right, when our biggest issue was if our Tamagotchi was dead or not, when everything could be answered with a bucket of slime on Nickelodeon.
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